Schneider,Gary P.

Electronic Commerce , 7th ed., (Course Technology),

ISBN-13: 978-1-4188-3703-7

 

Table of Contents (12 Chapters; 624 pages)

Part1: Introduction

1. Introduction to Electronic Commerce
2. Technology Infrastructure: The Internet and the World Wide Web


Part 2: Business Strategies for Electronic Commerce

3. Selling on the Web: Revenue Models and Building a Web Presence
4. Marketing on the Web
5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
6. Web Auctions, Virtual Communities, and Web Portals
7. The Environment of Electronic Commerce: International Legal, Ethical, and Tax Issues


Part 3: Technologies for Electronic Commerce

8. Web Server Hardware and Software
9. Electronic Commerce Software
10. Electronic Commerce Security
11. Payment Systems for Electronic Commerce


Part 4: Integration

12. Planning for Electronic Commerce