Managing E-Commerce in Organizations

BMGT-304 (3)

University of Maryland
University College


Electronic Distance Education
Heidelberg, Germany
DE Term 4, 2002-2003; Dates: 7 Apr. - 25 Jul. 2003

(3 sem. hours via Electronic Communications)

Course Syllabus

[If you have specific questions about this course, please email me.]
Preview Syllabus
Full Syllabus

Course Requirements
Required Text
Evaluation
Schedule & Assignments
Course Specific Notes
Course Index
Course Locator

Books
Internet Resources

General Course Guidance
Added DE Protocols

Instructor
Biographic Sketch
Professional Interests
Personal Interests
Current Courses
Previous Courses

Phil's Place

Course Goal:

To enable you to:

  • Understand the development and delivery of products and services using the Internet;

  • Understand both technical and management issues surrounding electronic commerce; and

  • Evaluate e-commerce initiatives, tools, and techniques in an organization.

Week 1 Work
   First Contact
   Week 1 Individual Work
   Week 1 Group Work

Continual Individual Work
   Weekly Article
   Individual Assignments
   Journal

Class Policy
    WebTycho
   Using WebTycho
   Reading Off-line
   Course Exams
   Assignments
   Attendance
   Grades
   Email Hints
   More Email Hints
   Email Attachments
   Case Analysis
   Documentation
   Library Support

Team Processes
   Group Dynamics
   Team Rules
   WT Groups
   Recorder Duties

Course Description: (Formerly BMGT 388M.)

An introduction to the ways in which organizations create, identify, and distribute information; market products; and manage organizational units on the Internet using online commerce techniques, i.e., E-commerce management. Topics include e-commerce management principles, management of different types of organizations, integration of human and information technology resources, training and development, and information systems. The management of business units to implement technological marketing and knowledge-management strategies and the creation of new roles and responsibilities for managers in the e-commerce environment of organizations are also covered.

Students may receive credit for only one of the following courses: BMGT 304 or BMGT 388M.

This a required course for the E-Commerce and Technology Management minor and the certificate in E-Commerce Management.

This part of the marketplace is moving very fast. We need to run to keep up. More importantly, we need to start now. I hope you will join me for this exciting on-line course.

Our text surveys the variety of business and technology models and skills involved in e-commerce. It is comprehensive and will provide you with an excellent foundation for exploring the subject. We will also use the UMUC on-line database and other Internet-based sources extensively to amplify the text information.

We will look at how to build an e-commerce company for long-term success. Your text has a variety of exercises that enable you to explore the breadth and depth of this subject using the Internet. Each week we will reach into different sectors of the E-commerce world and explore specific examples as we build a mosaic of this complex, fluid world. By the end of the course you will have a solid foundation for making intelligent judgments about and participating in E-Commerce activities.

Required Text:

Electronic Commerce 2002: A Managerial Perspective by E. Turban, D. King, J. Lee, M. Warkentin & H. M. Chung. Pearson Education. (Upper Saddle River, NJ: 2002)  ISBN: 0-13-065301-2

Some reports say this is the only book you will ever need to understand E-Commerce. While that comment is surely not correct for the serious student, I definitely agree that the authors have put together an enjoyable and reasonably comprehensive review and analysis of this rapidly changing business sector.

Course Requirements:

This practical, discovery class depends upon active, consistent student involvement. Check our WebTycho classroom and your email at least once every two days and respond to queries within one day if possible, two at the maximum (even if just to say when you will be able to give a more complete answer to the request). I will try to allow you time to explore the subject both individually and in small groups while giving you feedback on completed assignments.

There will be both individual and small group work. In addition to studying the assigned text, you must satisfactorily complete the following:

a. Weekly assignments to be shared and critiqued with other students. (Use WebTycho (WT) conference and study group areas. We will use email as a back-up system.)

1) Complete individual assignments as shown in the Schedule and Assignments Sheet and expanded in the weekly tasking message.

2) Participate in small group work as assigned in the weekly tasking message; fulfill designated or team-selected roles including, from time to time, group leader or recorder.

3) Review and comment on the work of your classmates weekly in WT conferences.

4) Find and share with the class at least one different article or web site a week that relates to the current, just past, or just upcoming week's topic. You are encouraged to use this vehicle to extend and update text discussions that are not explored in the end of chapter exercises. Do not however duplicate a report on any sites, articles, or the discussion in the text or any exploration that is assigned for individual or group work.

b. A Journal on your reactions to and progress through this course submitted once monthly.

c. An open-book, take-home mid-term exam accessed on-line at 0000 hours Heidelberg time, 17 May 2003, on the "tychoger" server (return your response within 48 hours to the WT assignment area).

d. An open-book, take-home final exam accessed on-line at 0000 hours Heidelberg time, 19 July 2003, on the "tychoger" server (return your response within 48 hours to the WT assignment area).

Assignments/Evaluation/Grades:

We use WebTycho as our virtual classroom. Discussions take place there and documents are posted for exchange there as well. We will use email as our back-up mode of contact.

Weekly Class Participation:

You will
be graded on your consistent, steady progress through this course (35% of course grade)

  • individual work (15% of course grade),
  • small group work (15% of course grade), and
  • a journal (5% of course grade) in which you reflect on your process of learning and sharing during the course.

Nearly every week you will be assigned individual topics to explore and report on to the class.

You will explore the web and print media for one significant, unique web site or article to share with your classmates each week.

Additionally you will be grouped with 4-8 other students for team exercises; each team will generate a team report to share with the whole class.

You will also need to review and comment on the contributions of your classmates (counted as part of your individual work grade).

During the course I want you to keep a journal to reflect on your process of learning and sharing during the course. You will share it with me in four installments during the course.

Midterm: open-book, take-home (30%). You will have 48 hours for each of these tests.
Final exam: open-book, take-home (35%) .

This is not a correspondence course. Your presence in our virtual classroom is a vital part of the learning experience for everyone in this course. Consequently lack of consistent participation 2-3 times weekly in spite of long hours at work, computer problems, deployments, vacations, business trips, other courses, etc. may earn you a grade of F(n) as such action overrides the grading percentages shown above.


Weekly Assignments, Class Discussion & Journal: 35%
Mid-term Exam: 30%
 Comprehensive Final Exam: 35%
Total: 100%
Lack of regular participation is sufficient cause for the award of the grade of F(n) in spite of any other performance you may have in this DE course.

I will try to help every student earn an "A" by demonstrating a mastery of course concepts. I do understand that students have many other responsibilities, but it is your responsibility to your own learning and to assisting the learning of others in this class that I will be most concerned with. I will work with every student within reason to help her or him complete this course successfully. I grade each exam and assignment on a relative scale (A-F; 70-0 points typically). Your final grade is a weighted average of your separate grades in this course with some allowance made for technical problems imposed by the delivery method (WebTycho with email backup). It will come as no surprise that for a variety of reasons a number of students each term choose not to earn an "A". See also my grading standards published on my web site.

Policies/Procedures:

Consistent, quality participation and effort are essential if both you and the class as a whole are the reach our goals. You must check your WebTycho and your email at least once every 48 hours and respond to queries within one day (even if just to say when you will be able to give a more complete answer to the request). I will try to allow you time to explore the subject both individually and in small groups while giving you feedback on completed assignments.

See the policy and procedure links at the top of this page.

For supplemental material, see the UMUC on-line database and library (linked from our WT classroom) and the resource lists on my web site.

Finally, do not fall behind. Work ahead if possible. Do some work on this course every day or two. Set aside time to do this. If confused, in doubt, or in need of a clarification on any aspect of the course, contact me first.

This then is the plan. Like all plans, it is subject to change as the course develops so stay tuned.

Phil Richardson; prichard@faculty.ed.umuc.edu   Revised 15 Apr. 2003