Managing E-Commerce in Organizations

BMGT-304 (3)

See Week 1 Group Assignments and Week 1 Individual Assignments

Begin Course Module 1 (See WT Course Content Area.)

The Course Modules have been prepared to help guide you through your study of E-commerce. They are a useful supplement to your readings so please work through them as they are listed in this schedule. The module content does not always match the weekly readings, but both get to about the same place in the end.

You will see that references in the modules include Turban's earlier edition of your text. As the preface notes, the current edition is much expanded.

Turn In & Participate:

Practice basic protocols. Complete Week 1 Assignments.
Submit First Contact information.
Survey Library resources.
Confirm books have arrived.
Explore Internet Resources.
Explore the UMUC Databases/sources for e-commerce and related topics.
Get acquainted with fellow learners; post a course specific bio-sketch to share with others
Complete the WebTycho tutorial and a review of my general and specific course guidance.

Week 2 (12 - 21 Apr. '03) A Real Revolution

Module 1: E-Commerce Definition, Technology, and Strategy

Topics:

Electronic Commerce Overview Definitions Framework for EC Business Pressures Building the Supply Chain

Digital Economy Overview Differing Customer Attitudes Competition in Marketspace Issues & Success Factors Impact on Trading & Intermediaries Impact on Business Processes & Organizations

Complete Module 1.
Chapter Internet Exercises

Use the UMUC library on-line database.
Participate in Conferences.
One article/web site to share with the class

Group Work:

Chapter Team Assignments

Week 3 (22 - 28 Apr. '03) B2C EC - Internet Marketing

Module 2: Business to Consumer E-Commerce Systems

By now everyone should have the textbook and be well into the course.

Topics:

E-Tailing Consumer Purchase Process Online Purchase Decision Aids E-Tailing Business Models On-Demand Delivery Digital Delivery Clicks & Mortar Disintermediation & other issues

Internet Consumers, E-Service & Market Research CRM online Consumer behavior Matching Products with Customers Delivering Customer Service online. Market Research Intelligent Agents

Start Module 2.
Chapter Internet Exercises

Use the UMUC library on-line database.
Participate in Conferences.

One article/web site to share with the class

Group Work:

Chapter Team Assignments

Week 4 (29 Apr. - 5 May '03) B2C & B2B Internet Marketing

Module 2 & Module 3: Business to Business E-Commerce Systems

** Journal.1 due NLT 5 May '03 **

Topics:

Advertisements in EC Web Adverts Advertising Strategies & Methods Push Valuing Adverts Online Catalogs Special Topics ----------------------------------Company Centric B2B B2B Models

Selling Side (1-to-Many) Marketplaces, Auctions & Intermediaries Buy Side (1-from-Many) - E-procurement Reverse Auctions Aggregate Catalogs Collaborative Commerce EDI

Complete Module 2.
Start Module 3.
Chapter Internet Exercises
Complete and submit Part 1 of your Journal.

Participate in Conferences.

One article/web site to share with the class

Chapter Team Assignments

Week 5 (6 - 12 May '03) More B2B Internet Marketing

Module 3: B2B (cont.)

Topics:

E-Marketplace & B2B Exchanges Information Portals 3rd Party Trading Exchanges Consortia Exchanges Dynamic Trading Critical Success Factors Networks & Extranets ----------------------------------B2B Support Issues Consulting Services

Application Building Web Hosting Financial B2B Services Order Fulfillment, Supply Chain Issues Marketing & Advertisement Affiliate Programs Content Generation Directory Services E-Communities Integration & Hypermediation

Complete Module 3.
Chapter Internet Exercises

Participate in Conferences.

One article/web site to share with the class

Chapter Team Assignments

Week 6 (13 - 16 May '03) Other EC Models and Applications

Modules 2 & 3 (cont.)

Topics:

Dynamic Pricing (Auctions, etc.) C2B Model - "Name-your-own-price" Auctions examined in detail

Bartering Online Negotiating & Bargaining online. Mobile Auctions

Text: Study Chapter 9 and Modules 2 & 3.

Chapter Internet Exercises

Participate in Conferences.

One article/web site to share with the class

Chapter Team Assignments

Week 7 (17 - 23 May '03) Midterm Exam "Week"

** Journal.2 due NLT 23 May '03 **

Review for the Midterm Exam.

Midterm will be posted on WebTycho in the study group area by 0000 hours Heidelberg time, 17 May '03 and is to be returned to the Assignment area of WT by 2400 hours Heidelberg time, 18 May '03.
Complete and turn-in midterm by deadline.

Complete and submit Part 2 of your Journal.

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Week 8 (7 - 16 June '03) Other EC Models and Applications (cont.)

Modules 2 & 3

We return refreshed, I hope, with new ideas and observations about E-Commerce.

Topics:

Service Industries Broker Based Travel Employment Real Estate Investing Cyberbanking Online Publishing Knowledge Dissemination Disintermediation

Reintermediation ---------------------------- Intrabusiness and B2E(mployee) Business Intelligence Portals Intranets Enterprise Portals E-Government C2C(ustomer) Peer-to-peer.

Text: Study Chapters 10 and 11 and Modules 2 & 3.

Review Modules 2 & 3.
Chapter Internet Exercises

Participate in Conferences.

One article/web site to share with the class

Chapter Team Assignments

Week 9 (17 - 23 June '03) Building EC Systems

Module 4: E-Commerce: Public Policy Issues

Topics:

Building EC Applications Major EC Applications Building EC Infrastructure EC Architecture Development Strategies Outsourcing Systems Analysis Electronic Catalogs, etc. EC Suites Connecting to ... legacy systems, etc.

Vendor & Software Selection Site Management & Usage Analysis Storefront Development ----------------------------- EC Security Easy Pickin's Key Issues Risk Management Threats & Attacks Security Technologies

Text: Study Chapters 12 (with Appendix) and 13 and Module 4.

Begin Module 4.
Chapter Internet Exercises

Participate in Conferences.

One article/web site to share with the class

Chapter Team Assignments

Week 10 (24 - 30 June '03) More Building EC Systems

Module 4 (cont.)

Topics:

Electronic Payment Systems Security E-Cards E-Cash E-Checking E-Billing

Order Fulfillment Logistics Supply Chain Management Bullwhip Effect Information Sharing Innovative Solutions More Outsourcing Integrated Software Solutions Enterprise Resource Planning

Complete Module 4.
Chapter Internet Exercises

Participate in Conferences.

One article/web site to share with the class

Chapter Team Assignments

Week 11 (1 - 7 July '03) Implementing EC

Module 5: E-Commerce: Global Impact and International Aspects

** Journal.3 due NLT 7 July 2003 **

Complete course Critique on WebTycho

Topics:

EC Strategy & Implementation Competitive Analysis Strategy Initiation Strategy Formulation Portfolio Analysis Cost-Benefit Analysis Risk Analysis Strategic Planning Frameworks Strategy Assessment EC Metrics EC Failures

EC Regulatory Environment Ethics in EC Protecting Privacy Intellectual Property Free Speech to Censorship Taxation Computer Crimes Buyer & Seller Protection in EC

Begin Module 5.
Review Module 4.
Chapter Internet Exercises
Complete and submit Part 3 of your Journal.

Participate in Conferences.

One article/web site to share with the class

Chapter Team Assignments

Week 12 (8 - 14 July '03) Implementing EC (cont.)

Module 5 (cont.)

Topics:

E-Communities Virtual Communities Global EC EC in SME BPR for EC Research in EC Future of EC ---------------------------- M(obile)-Commerce Benefits & Drivers

M-Commerce Infrastructure Wireless M-Commerce Applications Mobile Marketing Supporting B2B and the Supply Chain Support Consumer & Personal Services Location-Based Commerce Non-Internet Applications

Complete Module 5.
Chapter Internet Exercises

Participate in Conferences.

One article/web site to share with the class

Group Work:

Chapter Team Assignments

Review.
Participate in Conferences.

One article/web site to share with the class

Group Work:

TBD

Week 14 (19 - 25 July '03) Final Exam Week.

** Journal.4 due NLT 21 July 2003 **

Course Review, Wrap-up & Final comments, Course Critique, etc.

Final Exam will be posted on WebTycho in the study group area by 0000 hours Heidelberg time, 19 July 2003 and is to be returned to the Assignment area of WT by 2400 hours Heidelberg time, 20 July 2003.
Complete and turn-in final by deadline.

Complete and submit Part 4 of your Journal.

None